Klaviyo Welcome Flow Setup for a Shopify Textured Hair BrandKlaviyo Welcome Flow Setup for a Shopify Textured Hair Brand
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This video shows a Klaviyo email flow I built for my demo brand VERAÉ.
At the top you see "VERAÉ | FLOW | Welcome - Ritual". This is a welcome flow. It starts when someone joins the email list.
Here is what happens step by step:
Trigger: When someone is added to VERAÉ - Email list
Wait 1 min: System waits 1 minute so it does not send email immediately
W01 - Welcome Brand Introduction: First email with subject "Unlock the Secret to Gorgeous Hair" - Draft status. This email says "Your hair does not need more. It needs the right ritual."
After this email, the flow waits 1 day, then splits to different paths based on what the person does.
You can also see I turned on Smart Sending and UTM tracking, and the template is designed for VERAÉ - premium textured hair brand.
I built this as a demo to show how I set up Klaviyo flows from scratch. No real customers, no sales claims. Just the build process.
Tools: Klaviyo + Shopify integration
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