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A ideia foi criar uma identidade mais moderna, premium e impactante, focada em fortalecer a presença da marca nas redes sociais e transmitir mais profissionalismo visual.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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dropped a full case study on YONK.
brand identity → campaign → UI → 15 real-world frames with an oversized cartoon head in a laundromat, a barbershop, and a bus window in the rain.
the brief was: refuse the genre entirely.
Wow, this design is giving
Small details I use as the foundation for building a brand experience. I made keychains/charms that align 2 of the many archetypes prevalent within Afrospiritual culture. As I build out Orugaagii's brand world, I am anchoring different houses where members can sort themselves by taste, interests, and aspirations. Which are you drawn to?
6 voted
60%
4 voted
40%
10 votes
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Anansi House is better
From concept to brand bible. 🎨
This is Cuetip - a fintech-style brand that needed
more than just a logo. They needed a complete
visual language.
Here's what we built:
=> Full logo system + symbol variations
=> Vibrant color palette (pink, cyan, green)
=> Typography hierarchy
=> Shape & photography direction
=> Brand mockups across digital & print
=> 16-page professional brand book
A brand without guidelines is a brand without
consistency. Every designer, developer, and
marketer on their team now speaks the same
visual language.
This is what Brand Identity done right looks like. 👇
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