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I created this spec social media and ad campaign for The Solara Beach House, a fictional boutique beachfront resort. The project includes brand positioning, audience-focused messaging, Facebook and Instagram ad copy, organic social content, headlines, calls to action, and campaign strategy.
My goal was to create warm, polished copy that sells the feeling of the experience rather than simply listing amenities. The messaging was designed to build brand awareness, encourage engagement, and guide potential guests toward direct bookings.
Spec project created for portfolio purposes.
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This project reminded me why I love branding.
Not because of the logo design—but because of everything that comes after it.
I challenged myself to build more than a logo. From strategy and identity to packaging, campaign visuals, product design, and motion visuals, every detail was crafted to create a luxury brand that's as inclusive as it is beautiful.
Which mockup is your favorite? 👀
Going beyond just the logo into packaging and motion for Stolen Summer is exactly the kind of scope that makes a brand actually feel whole instead of just a mark slapped on things. Was there a piece of the system that almost got cut for time but you fought to keep in?
which video would you scroll past first? 👀
did you fall for the trick question? 🤭😂 i hope not! if you still don't get it, i want you to comment which video WOULDN'T grab your attention first
last year i got to create content for Nuuly multiple times and it was VERY fun for me. i love getting dressed up in cute clothes!
the difference in these videos is based off two different realities for consumers.
one being what to expect vs what's reality.
the other giving them the ability envisioning what they could be/look like after making the investment.
feel free to let me know WHY in the replies 🌻
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model vs consumer is instantly relatable & informative to viewers! that said, the outfit at occasion video should definitely be one you hold onto–– you look gorg in that dress!
Confession: I asked ChatGPT to write my LinkedIn post.
As a copywriter with an eight years of experience, that sentence feels mildly illegal.
(Please don't revoke my copywriter license just yet.)
So I recorded the entire process to see if a real conversation could get me to a better idea faster.
Spoiler: It took under 10 minutes to prep one post. And the first draft wasn't the winner. The back-and-forth was.
I used GPTVoice to brainstorm ideas, challenge the direction, decided how to make a post that's ToF , and kept pushing until it actually felt like something I'd publish.
Recorded the whole messy behind the scenes if you're curious how it went:)
Is there a copyrighter license?
No judgment by the way :)