The Tellus Equipment homepage, replayed in about 9 seconds from the live site: wireframe, layout, content, live.
Tellus Equipment is a John Deere dealer. Its site runs on the shared Webflow system I built for eight Deere dealers: one component library and CMS structure, each dealer with its own brand.
• CMS collections for equipment categories, featured inventory, promotions and locations
• Mega menu for new, used, parts, service and financing
• Promotion banners and financing offers the dealer updates itself
What do you look for first on a dealer's website?
Live: tellusequip.com
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Which brand showreel preview design would you choose - Silver & Ropes or Purple Stones? ⚡
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A thin lime circle tells you which two words this page is about.
The headline sits over a sunset photo of a panel field. The "Get started" and "Explore innovations" buttons share the circle's lime, so the eye moves from the circled words straight to the next step.
Large faded capitals repeat those two words across the sky, faint enough to stay inside the photo. On mobile they break onto two lines, and the headline and button stack above two frosted cards.
Only two words of "Solar Energy for Your Home and Business" are lime, and the whole page follows them.