📌 Contra Project Caption / Overview

Soleil Streetwear — Summer Collection '26 Promo Reel

Project Dates: 21/07/26 – 21/07/26

Role: Video Editor & Motion Designer

Platform/Tool: CapCut Mobile

Client Source: LinkedIn

Project Story & Strategy

Landed and delivered my first LinkedIn client project for Soleil Streetwear's Summer Collection promo campaign.

The primary goal was to create a high-octane, fast-paced commercial Reel built for social media conversion (Instagram Reels & TikTok). Designed to capture immediate attention, the edit features dynamic visual cuts, typography overlays, synced beat-drops, and a strong final Call-to-Action ("Up to 50% OFF / Shop Now").

Key Highlights:

Mobile-First Workflow: Edited entirely on CapCut Mobile to maintain maximum agility and quick turnaround times.

Dynamic Motion Graphics: Custom kinetic typography and kinetic text transitions synced to the soundtrack.

Commercial Pacing: Seamless visual transitions matching the street-wear vibe and modern fashion trends.

Conversion-Driven CTA: Clear promotional text overlays optimized for viewer retention and click-throughs.

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