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Pilayo Studio – Pilates, Yoga & Wellness Visual Identity A calming and grounded brand identity design created for Pilayo Studio, a wellness-focused studio offering Pilates, Yoga, and holistic classes. The visual system reflects balance, warmth, and healing, using earthy tones, organic shapes, and a meditative symbol to convey serenity and strength. From logo to brand touchpoints, this identity fosters a sense of peace, body acceptance, and inner connection—designed for mindful movement and modern wellness.
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Bem came in with logo marks and colors, and we're looking for an identity to call home. After doing some research and inspiration exercises, we came up with this concept, which I absolutely love.
That recurring blue square feels like it could carry the whole brand on its own eventually. Did bem come in already sold on going this abstract, or did you have to build the case for it internally?
A visual identity rooted in Indian craft, reimagined for a contemporary audience.
Zarira is a fashion brand concept exploring the balance between traditional Indian aesthetics and a more modern, understated visual language.
For the identity, I wanted to move away from the overly ornate visual language often associated with Indian fashion brands and create something that felt refined, expressive and distinctly Indian without being literal.
I explored:
— Art direction
— Visual identity
— Typography
— Packaging
— Brand applications
The result is a brand world that feels rooted in tradition, but designed for the present.
Would love to hear what you think ↓
#BrandIdentity #BrandDesign #FashionBrand #VisualIdentity
Logofolio for agency, startup, and companies by Me.
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