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Cinematic spec ad exploring restaurant and bar atmosphere through texture, lighting and intentional pacing. Designed to demonstrate how hospitality brands can be positioned through experience and mood rather than standard promotional edits.
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Imagine conducting ambient music in mid-air. It's like Minority Report, but instead of solving crimes you’re just gently adjusting your nervous system.
For #FigmaMakeathon I built Airwwave (AR) in #FigmaMake: a fullscreen performance instrument where gestures become live ambient soundscapes. It’s built to feel like conducting, not clicking.
Video is long because it’s a performance piece. I’m still hunting bugs, improving responsiveness, and cross browser performance until deadline.
Try it: https://airwwave.figma.site
Features: 28 ambient loops (hosted on Cloudinary), 12s fade in/out, 7-step LCD onboarding with 0–100% hold bar, 2-hand tracking + skeleton, 28 pads.
Gestures/FX: select + trigger, speed, reverb, octave, lock, stereo width + pan, tremolo/echo motion, filter resonance, volume shaping.
good work
In the 90s, nobody could swipe so what did we do?
We waited, we switched channels, we listened to the fizz of a Coke bottle, we snapped a chocolate bar, advertising wasn’t something you could skip and that's what made them something we still remember.
So for Category #3 — Re-imagining an Iconic Interaction
I didn’t want to reimagine swipe left or right instead I reimagined the ads, I built a 90s CRT television in Figma Make where you change channels and the best part? On each channel, you interact with a brand ritual!
and after every ritual, you’re given a choice:
Watch the real 90s commercial, or skip it, remember that choice didn’t always exist and at the very end, there’s one final film and one message!
Experience yourself👇🏻
https://90sadexperiencebyadswithnitin.figma.site/
Guess this direction was the most voted in the taste test, so here’s a motion touch added to the concept.🙌
I’m also thinking about publishing my first template on the Framer marketplace.
Creators who’ve already launched one, what’s the biggest thing I should prepare for?
ILLUME has such a moody, cinematic feel — that lighting and the hand composition are stunning! Definitely launch it on the Framer marketplace. My biggest tip: have the preview video ready before launch day. It converts like crazy!
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