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I help founders turn ideas into things that actually work.
Sometimes that means a website. Sometimes it's a web app.
Sometimes it's an AI workflow. Sometimes it's the copy, structure, or system holding everything together.
See my work:
soleiwilliams.com/portfolio
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
AI Mental Wellness Platform UI/UX Design
Designed a modern and intuitive AI-powered mental wellness website focused on emotional well-being and personalized digital experiences.
The platform features an AI therapist, mood tracking, meditation, sleep improvement, wellness plans, and data-driven insights. A calming blue color palette, immersive visuals, clean layouts, and thoughtful UI elements create a seamless and engaging user experience.
mentalhealthwebsitedesignartificialintelligenceAI VIsual DesignerResponsive DesignWeb DesignClaudeFigma
love how calm the mood tracking and meditation screens feel in this wellness design
What happens when one website has to talk to two different people?
A client of ours teaches two audiences at once: expecting mothers who want a calm pregnancy, and women who want to become doulas. One brand, one site, two very different reasons to visit.
The usual fix is a hero that speaks to "everyone" and lands with no one. We designed it as a fork in the road instead:
1. Two doors in the hero. "I'm pregnant" and "I'm training to be a doula", side by side, equal weight. The visitor picks a path in one click, and the headline above them stays about the shared value.
2. One voice, two tones. The mothers' path is softer: fewer words, more room, gentle photos. The doula path is more structured: modules, certification, dates. Same fonts, same colors, different rhythm.
One proof section, split in two. Testimonials from mothers on the left, from doulas on the right. Each visitor sees people like them before the price.
Writing for everyone is writing for no one. Give each reader a door.
Have you ever designed a page for two audiences at once? How did you split it?
Love that purple hero with the two cards right up top.
Momoyogusa SS27: A 1909 Pattern Book Art-Directs a 2027 Capsule
In 1909, Kyoto designer Kamisaka Sekka published Momoyogusa ("A World of Things"), three volumes of woodblock-printed patterns so flat and graphic they still look modern a century later.
I trained a Recraft V4 Style on eight plates from the Cleveland Museum of Art's public-domain copy, keeping Sekka's flat colour fields, metallic accents and empty paper grounds.
Then I handed him a 2027 brief: a streetwear capsule. His winter river became a quilted puffer, his cranes climbed onto chunky trainers, his peonies bloomed on headphones, and his dancers came back in matching tracksuits.
A pattern book from 1909, working as a fashion house's design studio.
