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Independent exploratory case study
This project was developed independently using publicly available information as an exercise in narrative strategy and brand positioning. It is not commissioned by or affiliated with the organization. The analysis explores possible strategic directions rather than making claims about the organization's intentions.
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New project: brand identity for LEVELUP FRANCE
I worked on the full visual identity, from strategy to logo, color palette and brand guidelines, translating a promise of method and rigor into something visual and premium. It was a stretch, and I loved every part of it.
Amazing work
A good brand mark has to work everywhere the product shows up.
The mark was designed to adapt across every medium it appears in. Digital surfaces, product interfaces, and large format interactive billboards at logistics industry events all require different things from a logo. The mark holds up across all of them without modification.
Because the mark is translucent, it reads differently depending on where it sits, lighter and more open on white, denser on dark, bold at large format, and the adaptation works without changing anything about the shape itself.
This is beautiful
Most coffee brands shout. More flavours. More syrups. More noise.
MONO does the opposite.
The name says everything: one origin, one bean, one intention.
No distractions, no seasonal gimmicks, nothing to hide behind.
Just coffee, poured with purpose.
The visual identity had to feel the same way it tastes: deep forest green, clean white, generous negative space.
Every frame gives the cup room to breathe. And in the final shot, the shadow says what words can't, it's in the beans.
This is MONO. Single origin. Nothing else.
#branddesign #branding #visualidentity
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