Boost Property Expo Credibility: PR Strategy Success RevealedBoost Property Expo Credibility: PR Strategy Success Revealed
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Theodore Woon
• Apr 11
The situation: An international property investment expo launching in Singapore needed to build credibility in a crowded market and attract serious investors and media attention from key buying markets including the UK, Portugal, Thailand, and Indonesia.
What I did: Designed and executed a fully integrated PR programme combining earned media outreach, 13 strategic media partnerships across APAC and Europe, a journalist visit programme, and an onsite media centre. Personally responsible for 38% of total coverage generated.
The result: 829 total placements across 700+ global channels. USD 4.75 million advertising value equivalent. 455 million in potential audience reach. Placements included the Associated Press, the Financial Times, Yahoo Finance, and The Business Times. For context, a comparable Singapore real estate event typically generates 50 to 80 media impressions.
CommunicationsContent StrategyCanvaPublicity
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