Avici is now on the web. 🌐

When you're launching a financial product, good motion isn't about making interfaces move. It's about making people understand and trust the product in seconds.

For this launch, the goal was to communicate three things: speed, simplicity, and security.

The video takes users through the entire web experience, from managing cards, tracking markets, and growing investments to viewing transactions, all while highlighting a security flow that feels seamless: sign in with a mobile OTP and approve sensitive actions by simply scanning a QR code.

Every transition, interaction, and visual cue was designed to simplify complex product flows without losing the premium feel of the brand.

Huge shoutout to the Avici team for building a product that challenges how people interact with finance, and for trusting me to help tell that story through motion.

What feature stood out to you the most?

#MotionDesign #CreativeDirection #ProductDesign #UIAnimation #Fintech #WebDesign #BrandDesign #Avici