Launch Your Financial Journey Seamlessly with Avici's New Web ExperienceLaunch Your Financial Journey Seamlessly with Avici's New Web Experience
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Avici is now on the web. 🌐
When you're launching a financial product, good motion isn't about making interfaces move. It's about making people understand and trust the product in seconds.
For this launch, the goal was to communicate three things: speed, simplicity, and security.
The video takes users through the entire web experience, from managing cards, tracking markets, and growing investments to viewing transactions, all while highlighting a security flow that feels seamless: sign in with a mobile OTP and approve sensitive actions by simply scanning a QR code.
Every transition, interaction, and visual cue was designed to simplify complex product flows without losing the premium feel of the brand.
Huge shoutout to the Avici team for building a product that challenges how people interact with finance, and for trusting me to help tell that story through motion.
What feature stood out to you the most?
#MotionDesign #CreativeDirection #ProductDesign #UIAnimation #Fintech #WebDesign #BrandDesign #Avici
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