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Behind the design: Parangtritis Restaurant.
Rather than starting with decoration, I started by defining the feeling the brand needed to communicate.
Warm. Calm. Refined. Memorable.
From there, I explored different visual directions, refined the identity, and tested how the elements could work together across different applications.
The challenge was keeping the design simple without making it feel generic.
So the process became less about adding more — and more about making every element earn its place.
This is a glimpse of that journey, from early exploration to the final visual direction.
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Vectis