Hi Contra 👋

I'm Anastasiia, a UI/UX designer, and this is my first post here.

I've been in design for almost two years, and lately I've been working on a SaaS product for project and team management. It's been one of those projects that made me think deeply about collaboration, structure, and how to make complex workflows feel simple and intuitive.

I'm currently at the finish line, refining the last details, and I thought this would be the perfect time to share a first look. Excited to be here, connect with other creatives, and share more of my journey along the way 😍

Amazing work! Welcome on Contra 😍

A SaaS company which raised $5M recently came to me last month with a site that looked great and converted almost nobody. Plenty of traffic, barely any signups. Classic. The first thing I did was read their homepage the way a buyer would. Thirty seconds in, the problem was obvious. The whole page talked about the product. What it did, the features, the integrations. Nowhere did it say what it actually fixed for the person reading. So we flipped it. Led with the problem their buyer wakes up with, then showed the product as the answer. Cut the page down to one audience instead of four. Rewrote the headline to say what it does for them, not what it does. Same product, same traffic. Signups started climbing within the first couple of weeks. Most sites that aren't converting don't need a rebuild. They need to start talking about the buyer instead of themselves.