I beg to differ on the whole "AI is coming for copywriters" thing. I'm a copywriter, 8 years in, with zero background in video or cinematography. And today, I made a cinematic concept video in under 15 minutes on Renoise, a tool I'd never opened before, using nothing but a prompt I wrote the way I'd write a scene. No tutorials. No prior knowledge. Just writing. And honestly, that's the point. Prompting is scripting. The more intentional and specific your language, the better the output. Writing isn't what AI replaces, it's what makes AI actually work. It's what makes you multidisciplinary without having to start from scratch in a new field every time. The video shows my full process walkthrough, me yapping included. The output isn't perfect, but if this is what 15 minutes and zero videography knowledge looks like, I'm curious what another hour would do. If you're a writer wondering where you fit in all of this, you're already holding the most important skill. You just have to point it somewhere new. What would you make if writing was your only tool?

Here's the final video for those interested:

🏠I've been exploring two identity directions for PropOS, both using the same purple-and-white palette on dark, but each speaks to a completely different brand personality. Which direction do you lean toward, the one that shows the industry or the one that transcends it? 👇

Property mark