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A logo opens the door... but your values, tone, and experience are what make people stay. 🚪✨
When you invest in a full identity system instead of just a logo, you get, Strategy that drives real sales, Consistent application across all touchpoints, Premium brand perception that stands out…
Is your current visual identity telling the whole story?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Latin tradition, reimagined.
Love, Coco brings Latin-inspired desserts to the Canadian market through a contemporary visual identity.
The challenge was to build a brand that communicated the quality of its ingredients and its Latin roots without relying on familiar visual clichés. Instead of recreating a traditional aesthetic, the identity needed to feel current and distinctive for a Canadian audience.
The process began by analyzing the visual codes commonly used by dessert and Latin food brands, identifying what to keep and what to avoid. This research informed a visual system built around contrasting typography, a vibrant yet refined color palette, and compositions inspired by classical still lifes.
These design decisions place the fruits at the center of the identity, highlighting the quality and origin of the ingredients while giving the brand a distinctive visual language.
That peach and melon color story feels specific to the brand's actual story, doesn't read like generic tropical at all. What was the trickiest part of translating Latin visual cues without falling back on the usual cliches?
I've been in the industry for almost 20 years, so I've had the chance to work in many different areas, including product design. I remember this project for Cohabs very well. I was visiting Brussels and had a chance to work with them at their headquarters.
This screen comes from the flow where you want to rent a flat and need to pass the verification process.
Evolution, not revolution.
Don Mamino already had over 30 years of history, so the challenge wasn't to create a new identity. It was to understand what people already connected with and update the brand without losing that familiarity.
After analyzing the brand and its audience, I realized this wasn't a trendy coffee shop. It's a place where families and friends gather, and where many older customers still meet for coffee and conversation. That became an important part of the design direction.
For that reason, and after talking with regular customers and the staff, I decided to keep the original color palette, refining it instead of replacing it. To give the brand a refresh without losing its identity, I worked with three keywords:Â ornamental, symmetrical, and warm.
These helped create a visual language that feels more current while still reflecting the brand's history.
This is good!