A look at the identity we designed for Vetti, a dog health monitoring brand.

There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.

That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.

Also, an excellent excuse to spend far too long choosing dog photos.

Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯

Engaging website for a New York–based architecture and construction studio, balancing bold typography, immersive imagery and a minimal editorial layout.

Check it out

The dark framing on the edges is such a clever visual trick! It actually fools the eye and makes the whole presentation look like a 3D physical object. Brilliant depth!