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Brand identity for Veritas, a decentralized crowdfunding platform built on the LISK blockchain.
The brief needed a design that earns trust from both crypto-native communities and institutional investors, with zero generic Web3 clichés.
What this project delivered:
- A modular logomark built on a diagonal three-square grid
- A two-color system balancing action and authority
- A scalable visual identity across token platforms, decks, and physical touchpoints
Every element in this system traces back to one principle: structure builds trust.
Full case study on my Behance. Link in bio.
Open for brand identity projects in Web3, fintech, and startup spaces.
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The typography and icon work perfectly together.
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The network for creativity
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Amazing work
Trust is built into every detail of a brand.
For a law firm, a logo is only the beginning. The entire visual identity needs to communicate credibility, professionalism, and confidence before a conversation even starts.
That was the thinking behind the brand identity for Ramos Souza & Nalesso, a legal brand developed around a simple direction: create an identity that feels authoritative, refined, and contemporary without losing the character of a traditional law firm.
The shield-inspired emblem draws on ideas of protection and precision, while the eagle introduces a visual connection to vision and strength.
A deep forest-green palette establishes distinction and sophistication. Refined serif typography adds authority, while clean sans-serif lettering maintains clarity across the system.
From logo design and typography to color selection, business cards, and branded stationery, every element was developed to work together as one cohesive visual identity.
The goal wasn't simply to make the firm look professional. It was to build a consistent brand identity that could carry that impression across every client touchpoint.
Because strong branding isn't just about how a business looks. It's about what people perceive, remember, and trust.
I'm a brand identity designer helping businesses build distinctive brands through strategic thinking, purposeful logo design, and cohesive visual identity systems.
Explore the full case study on my Contra portfolio.
#BrandIdentity #BrandDesign #LogoDesign #VisualIdentity #BrandStrategy
Friday app: Understudy
What if an app’s menu was a hole in a face?
UNDERSTUDY turns one circle into the interface: eyes open shows, voids open seat plans, and a typewriter clock counts down to curtain.
