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Brand identity for Veritas, a decentralized crowdfunding platform built on the LISK blockchain.
The brief needed a design that earns trust from both crypto-native communities and institutional investors, with zero generic Web3 clichés.
What this project delivered:
- A modular logomark built on a diagonal three-square grid
- A two-color system balancing action and authority
- A scalable visual identity across token platforms, decks, and physical touchpoints
Every element in this system traces back to one principle: structure builds trust.
Full case study on my Behance. Link in bio.
Open for brand identity projects in Web3, fintech, and startup spaces.
Good job
Thank you!
The typography and icon work perfectly together.
Thank you!
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Not every growing brand needs to look dynamic to feel ambitious.
With Auren, the challenge was almost the opposite.
The brand needed to work across real estate, development and wellness without becoming a generic identity trying to fit everything.
So the direction became more restrained, solid and precise.
Less visual noise.
More consistency to support different sides of the business.
For me, that’s one of the most interesting parts of building brands meant to last:
flexibility doesn’t have to mean losing personality.
Full project: https://www.behance.net/gallery/255378471/Auren
the Auren book mockup looks nice. did you make the logo too?
Love the mark!
I’m currently working on the brand identity for Forno Volpe 🦊🍕
I’ve explored two different directions and I’m stuck between them, so I’d love to get your opinion.
A - Classic & Warm
Cream + tomato red, vintage-inspired typography, and a bold fox emblem. Feels more traditional Italian and welcoming.
B - Modern & Bold
Charcoal + mustard, minimal fox line art, and a more modern, street-style feel.
Both have a completely different personality, and I honestly can’t decide which direction feels stronger.
Which branding would you choose? A or B? 👇
4 voted
36%
7 voted
64%
11 votes
Closed