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American Home Core. In the real estate sector, a brand must be more than just a logo, it must act as a trusted guide during a major life transition.
The heart of this design is the "door of opportunity," represented by the blue rectangle integrated into the "A." This motif serves as the brand’s heartbeat, symbolizing the entry to your next chapter. We’ve strategically applied this signature blue across all touchpoints, acting as a visual cue to highlight key points of value throughout the home-buying process.
The result is a clean, authoritative system designed to build instant trust. It scales perfectly, from professional stationery and keychains to high-visibility signage and vehicle graphics.
If your organization is ready to align its visual presence with the scale of its mission, let’s talk.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Brand identity for Ceramic studio
Graphic identity conveys authenticity, craftsmanship, and modernity. We suggested combining classic serif fonts with modernist minimal sans-serifs. This balances tradition with modern simplicity for a sophisticated composition.
We used an irregular texture inspired by clay, simulated through stamp-like illustrations. This evokes earth and manual work, suggesting a human touch. For colors, we used earth tones with a vibrant accent for highlights. The typography creates an elegant, contemporary visual dynamic.
The clay texture detail with stamp-like illustration is such a thoughtful design choice — it literally makes you feel the material. desvio. has such a strong, tactile identity. The terracotta palette is perfect for a ceramic studio!
I was on a client call today explaining why I went with a certain brand direction and halfway through I realized I wasn't explaining anything. I was figuring it out on the call.
Like.. the strategy doc exists and the rationale is in there. but the thing that came out was even better than what I had, and I think that's because I had to make it understandable for someone who's not in my head for 3 weeks.
Not sure if that's a bad thing or not? I think the reason presenting design work feels awful sometimes (at least for me) is because my thinking isn't done yet and I can feel myself finishing it in real time and there's nowhere to hide.
I've been trying to just... accept it? Like, stop treating the presentation as the thing after the work. It might be the work.
Still figuring that out tbh
It's for sure really hard to present design decisions when we feel as if nothing is ever considered "done". I think designers index pretty high on the perfectionism scale which makes it so difficult to feel like anything is ever complete. I think putting ourselves in positions...
A closer look at Karmae.
An exploration of balance, contrast, and presence...
translated into a refined wordmark and visual system.
Sublte details, controlled spacing,
and a focus on restraint over excess.
More coming soon.
Full case study after the weekend.
Brand DesignPackaging DesignVisual DesignAdobe IllustratorAdobe PhotoshopBlenderlogovisualidentitybrandidentity
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