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Hey Contra community! 💛
New case study is live. Worked with Captain's Essentials to build their brand identity from the ground up — 30+ AI-generated images, a full creative direction, and an Instagram that went from 1,700 to 10K followers.
Nice Work
Thanks
Nice work on this really clean execution from identity to content rollout. The jump in engagement shows the strategy is doing the heavy lifting, not just the visuals.
Thank you!
You are welcome 🤗
amazing!
Thank you!
The results are impactful, giving Aesop vibes, well done with the product framing!
Love Aesop branding! Thank you 🙏
the warm tones and styling feel really premium. cohesive grid, nice direction
Thank you, Noah
This looks clean and well thought out. How long did it take you to bring everything together?
Thank you! 🙂 I worked for 1 month and spent 15 hours on this project.
Oh nice
Thank you! 🙏 I use Flora AI, Nano Banana keeps the needed consistency.
This is clean and very well executed. You made it look effortless, which usually means a lot of work happened behind the scenes. Can you walk us through how you approached it from start to finish?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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SUPAHUMANS was one of my favorite projects shipped this year.
one variable made it great and that's complete creative trust. the client briefed me, backed off, let the work breathe.
the goal for the rest of the year for me ifmore clients like this.
founders, it;s super simple, pick a designer, trust them and let them be creative.
Nice design
I developed Within Café's refined brand identity and a cohesive packaging system spanning coffee bags, takeaway cups and gelato tubs.
Each piece features bespoke hand-drawn illustrations that bring the brand’s “Elevate Within” philosophy to life, capturing calm, connection and everyday ritual.
A carefully curated palette of deep greens, warm neutrals and soft pastels creates a premium yet welcoming feel, while consistent typography and layout ensure a seamless, elevated experience full of character across every touchpoint.
Nice Job!
Seeing a lot of people roasting Spotify’s disco-ball logo… and honestly, I get why.
From a pure logo-design perspective, it technically breaks a lot of the things designers are trained to protect: clarity, simplicity, scalability, or even just using the right green, etc.
But I actually don’t think Spotify’s disco-ball logo failed because of the design.
I think it failed because most people saw it with zero context.
Spotify is recognizable enough that they can stretch their identity and do something playful/cultural like this without losing brand recognition.
The problem is that most of us didn’t experience it as part of an anniversary campaign.
We just opened our phones and suddenly Spotify looked different lol.
So instead of feeling intentional, it felt random.
And honestly, that’s such a good reminder that branding isn’t just about the visual itself, it’s about the rollout, the storytelling, and the order people experience things in.
I genuinely think if Spotify had introduced the campaign world FIRST:
the visuals, motion, playlists, nostalgia content, anniversary storytelling, etc.
…and THEN updated the logo…
people probably would’ve reacted more positively.
Because people are usually way more open to change when they understand the reason behind it.
Curious what other designers think though:
Was the issue actually the logo, or just the way it was introduced?
And how far can a brand stretch its identity before recognition starts breaking?
That’s honestly the more interesting branding question to me than whether the disco ball itself is “good” or “bad.”
100% this. The issue wasn't the disco ball; it was the sequencing. We experienced the punchline before the setup! When you change an icon that people muscle-memory click twenty times a day without setting the stage first, it’s always going to feel jarring.
Such a great reminder that branding is 50% visual and 50% storytelling.
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