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The tournament might be over, but true energy doesn't fade when the final whistle blows. Our latest spec ad for the Nike Netherlands Goalkeeper jersey captures the raw intensity of the pitch—where high-contrast textures, explosive motion, and split-second focus define the last line of defense.
From macro details of the fabric to dynamic lighting setups built to accentuate pure athleticism, this project was all about locking in on the grit behind the game. Orange never stops.
the result;
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AMSW — Brand Art Direction & Visual Identity
A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.
The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design
Tools: Adobe Photoshop · Illustrator
Is this made with AI?
🔥 New addition to my portfolio 🔥
Previously I had an SVG mask of my logo in the center with my showreel behind it, but this had a couple of issues. So yesterday I pushed it further and I created a 3D variation, video playing inside it, glass refraction and it's even more beautiful when you click into it.
Take a look; www.grilledpixels.com
the glass refraction on the 3d mark is a cool touch. did you build the interaction with three.js?
I designed a clean, minimalist e-commerce concept for Nike centered around the iconic Air Jordan series. The goal was to create a bold, modern hero section that instantly grabs attention while keeping the navigation effortless for shoppers.
Key Highlights:
Hero Visual: Featured high-resolution shoe imagery paired with bold display typography.
Minimal Layout: Dark, muted color scheme that makes the product pop without visual noise.
Streamlined UI: Essential navigation tabs paired with a direct CTA for seamless user flow.
#UIDesign #UXDesign #Figma #WebDesign #NikeConcept #LandingPage #DesignShowcase #UXUI #ECommerceDesign
