Jordie Cress
Co-founder and creative director at MAD
MAD | Fools For Motion
New to Contra
Empyrean XAS - Revealvideo
Introducing a breakthrough like the Empyrean XAS demands a narrative that connects complex atomic physics to everyday lab reality. This 3D launch film takes researchers inside the instrument to show how combining XRD and lab-based XAS on a single platform transforms material analysis. From tracking dynamic battery redox processes to screening catalytic samples at scale, the video highlights how synchrotron-grade insights are now accessible directly on the lab floor.
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MAD Brandmovie:
What Moves You? It’s more than a question really, it’s a dare. What drives you to push beyond the norm? To defy expectations and create something that truly resonates? For us, motion is more than just what we create; it’s the force that shapes us, pushing us to break walls. It’s a visceral language that calls to us, pulling us forward and defining who we are. Being Fools For Motion isn’t a flaw; it’s a strength. It’s about daring to move differently, challenging norms, and inspiring others to embrace the unexpected.:
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Brand movie Artica
When you think of images like a tough grandma in an arcade hall and an astronaut waiting for the bus in the middle of a field in the middle of nowhere, what comes to mind? Exactly. A campaign from a Creative Agency, but not necessarily one from the East. And that's precisely why we got so excited about this idea. Shooting surreal images with a quirky twist that perfectly align with the new look of Artica. Creativity from the East is about taking action and getting things done, and this is something we could relate to as well.
Artica approached us "secretly" with the request for help in conceptualizing and producing a brand movie that showcases why they are the creative agency from the East. We enthusiastically seized the opportunity.The entire project became a beautiful co-creation where we worked long days, but with a fantastic result. Together with Artica, we handled the Art Direction, followed by our work on camera, lighting, direction, audio design, animation, and the final edit.
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The tournament might be over, but true energy doesn't fade when the final whistle blows. Our latest spec ad for the Nike Netherlands Goalkeeper jersey captures the raw intensity of the pitch—where high-contrast textures, explosive motion, and split-second focus define the last line of defense.
From macro details of the fabric to dynamic lighting setups built to accentuate pure athleticism, this project was all about locking in on the grit behind the game. Orange never stops.
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