“Or similar” leaves a lot to the imagination.

A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.

I kept that message big and direct, with the cars up close and enough pink to make you look twice.

The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.

Yesterday, I posted my first (one of my favorite complete case study on 0 → 1 product design (award winning app) on Contra. I never been loud about my work 😂 but this time, I am finding my way around contra to improve my scores by showcasing some of my favourite work. Let me know if you like it 🙌

The walkthrough makes the 0→1 journey easy to follow—the tutorial overlay and scan flow explain the product without overloading the screen. The restrained purple framing also gives the case study a memorable visual identity.