You donāt need huge headlines or long explanations. You need the right image + short headline + clear offer.
For the first version, we worked on the branding, the image and the copy together, so at first glance itās clear: this is a makeup course, and hereās what youāll get.
The second version is still beautiful and still feels like beauty. But what are you actually getting? A makeup course? Products? A store? Thatās the problem with a Hero that looks good but isnāt thought through.
Your first screen doesnāt need to say everything. It just needs to say the right thing.