The "or similar" clause is a relic of bad operations. In car rentals, it’s the standard excuse fo...The "or similar" clause is a relic of bad operations. In car rentals, it’s the standard excuse fo...
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Daniel G's avatar
BrightStudios® logo
Daniel G Bright
max
• Sep 5
The "or similar" clause is a relic of bad operations.
In car rentals, it’s the standard excuse for a bait-and-switch. You book a specific experience and get whatever is left on the lot.
Design for Sync. We didn't just build a receipt. We built a guarantee. The exact plate, the exact model, the exact car. No "similar" allowed.
If your product can't promise the specific outcome, no amount of brand polish will save the experience.
FigmadesignBrand Design
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Maty's avatar
Maty Sandoval
max
• Sep 5
"We built a guarantee" reframes the whole brief, a receipt is just paperwork but a guarantee is a relationship. Did Sync come to you already thinking about it that way or was that reframe something you pitched them on?
Abdullah's avatar
Eroglu Studios logo
Abdullah Eroğlu
pro
• Sep 5
Your posts are literally a source to study, great saying!
Daniel G's avatar
BrightStudios® logo
Daniel G Bright
max
• 15h
Thank you so much for saying that.
Louis's avatar
Louis Dodou
• 1d
Bravo
Daniel G's avatar
BrightStudios® logo
Daniel G Bright
max
• 15h
Thanks!
Mena's avatar
Mena Hasan
• 10h
I'm amazed
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