Facebook Ads Test: Boost Post vs. Ads Manager ResultsFacebook Ads Test: Boost Post vs. Ads Manager Results
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I spent $1 to test the biggest myth in Facebook Ads.
Myth: Boost Post and Real Campaign give same results.
Test Setup: $1 per day, same creative, 24 hours.
Result 1 - Boost Post:
Reach barely past own followers
No targeting control
0 link clicks tracked
Visibility only, no results
Result 2 - Real Campaign (Ads Manager):
Clear objective: Traffic
Specific audience targeting
Trackable results: Reach, Engagement, Link Clicks
$0.07 cost per result
Learning: Boosting = visibility. Campaigns = results.
This is why I never use Boost Post for restaurant clients. I use Ads Manager to get direct orders, not just likes.
Tools: Meta Ads Manager, Audience Targeting, Campaign Optimization
Want me to audit your ad account? DM "AUDIT":
Mosharaf's avatar
Adiora Mart logo
Love this test! $1/day same creative 24h - clear difference. Boost Post = reach only past followers, no targeting. Real campaign = link clicks tracked. I always tell my shoe brand clients - boost is visibility only, no results. Great experiment!
Hanzla's avatar
Thanks Mosharaf! Exactly — that's what I wanted to show restaurant owners.
Most restaurant owners think Boost Post = Ads. I ran this $1/day test to show them the difference in 24h.
Boost = past followers only, 0 targeting. Real campaign = 3km radius + interest + link clicks.
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