The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.
The low-poly scene already has a strong sense of place, and the 60fps browser target makes the interaction feel ambitious in the best way. I especially like how the restrained palette lets the “Explore the Silo” typography lead the experience.
designed the app for 1% Elite. an invite-only concierge platform connecting ultra-high-net-worth individuals to exclusive experiences.
the brief: build a high-touch, luxury experience from scratch, for a user base that expects white-glove service (not another lifestyle app).
instead of generic browsing, the interface leans into exclusivity itself. merging lifestyle psychology insights with premium interfaces, the goal was to create something that hasn’t been designed yet.