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Concept ad for a fictional sleep brand (Driftwell). A native Notes-app static for Meta – a relatable routine, the product in the middle of it and a clear price at the end. Made to show how I build statics that blend into the feed.
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We designed the visual identity for an early-stage studio that helps AI companies adapt one product story for different audiences and channels.
Its positioning was already defined. Our job was to make it visible.
The organizing idea was refraction: one source opening into multiple expressions.
Rays expand from a shared point. Color fields stretch, compress and change direction, which gives a still image a sense of movement.
If your brand needs a lot of variety, decide first what every variation stays connected to.
It's never just about the logo.
A logo is the face of a brand, but branding is its entire personality.
From visual identity to packaging, every detail tells a story and creates a connection.
A logo identifies. Branding communicates.
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This is an outstanding work!
Soft on purpose 🐰
Spent the past week designing FLUF, a lipstick brand inspired by the softness of fluffy bunnies. Every shade gets its own bunny, with its own expression and its own personality, so the collection feels less like a color chart and more like a small herd.
No metallic cases, no one word that sounds expensive. Just rounded shapes, gentle colors, and a lipstick you’d actually want to hold. 💄
Sometimes the boldest thing a beauty brand can be is soft.
Independent concept project. The brand is fictional.
