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Meta Ad · DTC skincare (“BARE”), with test variations
Brief: A 3-step routine fighting “routine fatigue.” Cold traffic. Goal: first order via a starter set.
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What if CapCut entered the skincare industry? ✨
Would you add it to your routine?
I explored how CapCut could evolve beyond content creation and become a premium skincare brand.
CONCEPT
CapCut Skin translates CapCut's core values of simplicity, efficiency, and creativity into a modern skincare experience. Inspired by the idea of editing and enhancing content, the brand applies the same philosophy to skincare through streamlined routines, multifunctional products, and visible results.
VISUAL IDENTITY
The identity combines minimalist packaging, clean typography, and fresh mint-green accents inspired by digital interfaces. The goal was to create a brand that feels modern, approachable, and technology-driven while maintaining a premium aesthetic.
PRODUCTS
The collection includes Cut Cleanser, Frame Serum, and Smooth Edit Cream, a simplified routine designed to cleanse, refine, and hydrate the skin. Product names are inspired by the language of content creation, creating a direct connection to the CapCut universe.
POSITIONING
Designed for people who want effective skincare without complicated routines. Smart formulas, clean design, and results-focused products for modern lifestyles.
capcutdesignstudioBrand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe PhotoshopGoogle Gemini
Amazing 😍
I've been working on this skin care brand for BELYSE. I had so much fun working on something for the girlies. Everything about this just screams soft and gentle
Social Media Management | Zamani Creates
Managed the end-to-end social media presence for Zamani Creates, an interior design and cabinetry company specializing in custom residential and commercial spaces. I was responsible for content strategy, graphic design, copywriting, content scheduling, audience engagement, and performance tracking to build brand visibility and generate qualified leads.
Through a combination of educational content, promotional campaigns, and consistent brand storytelling, I transformed the company's social media channels into an active lead-generation tool. Content included design inspiration, industry insights, product showcases, "Color of the Week" features, and customer-focused educational posts designed to position Zamani Creates as a trusted industry expert.
Key Results
• Generated an average of 0-5 direct inquiries per week through social media channels.
• Secured 3 corporate clients and 1 residential client within 2 months directly from Instagram-generated leads.
• Increased brand awareness and engagement through consistent, strategically planned content.
• Established a cohesive visual identity across social media platforms that strengthened brand recognition.
Services Provided
• Social Media Strategy & Planning
• Graphic Design & Content Creation
• Copywriting & Content Development
• Content Scheduling & Publishing
• Community Management & Engagement
• Lead Generation Through Social Media
• Performance Monitoring & Optimization
This project demonstrates my ability to create content that not only looks professional but also delivers measurable business results by turning social media audiences into paying clients.
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