Reimagining Calgary Stampede's Visual Identity for 2024Reimagining Calgary Stampede's Visual Identity for 2024
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Jesus Da Costa Gomez
• 2h
PRT 2
The Stampede is the biggest thing here in Calgary. Rides, rodeo, weird food, all kinds of music events, tents and beer (lots of it), cowboy vibes and much more. Everyone here's had their fun at the grounds and it’s the biggest event of the year, the city literally lights up for it, everyone’s in their best mood and for 10 days we are all in on the cowboy aestheticsss.
So, as a designer I could not help it but to cook up a fresh visual identity for the whole thing, to see what the Calgary Stampede could look like with a more expressive, unique, and intentional branding.
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