Elegance, sophistication, and timeless beauty brought together in a refined visual identity.
The brand identity for Livia Prado, a jewelry and gold-plated accessories brand, was thoughtfully designed to reflect delicacy, exclusivity, and modern femininity.
The goal was to create a minimalist, elegant, and timeless visual identity that highlights the beauty of each piece while establishing a sophisticated and memorable brand presence.
The delicate botanical symbol represents natural beauty, elegance, and refinement, bringing a sense of lightness and authenticity to the brand.
A sophisticated palette of muted blue, soft gray, and neutral tones, combined with elegant serif typography, creates a harmonious balance between modernity and timeless luxury.
Every visual element was carefully selected to communicate quality, femininity, and attention to detail, reinforcing the brand's unique personality.
The result is a cohesive, versatile, and sophisticated brand identity designed to strengthen Livia Prado's positioning and create a meaningful connection with its audience.
More than just a logo, this is a visual identity that celebrates elegance, individuality, and the beauty of every detail. ✨
A hot take in branding: Should premium always play it safe?
We recently explored two contrasting creative directions for a premium carpet and home décor brand based in Jaipur, India.
Moodboard 01: Challenges category conventions with a maximalist, editorial approach. Inspired by visual journals, printed matter and the stories objects carry.
Moodboard 02: Embraces familiar premium codes. Neutral colours, conventional logo forms and spacious layouts that let the products take centre stage.
Both serve a purpose, but the brand's core idea is “Stories Worth Keeping.”
Which direction would you remember for a brand that sells more than objects, but the stories behind them?
What if jewellery shopping became an experience, not just a transaction?
Introducing a jewellery website where elegance meets technology — featuring live gold rates, an interactive jewellery design studio, and personalized design reservations.
Not just a storefront. A digital experience built around creativity, customization, and functionality.
live gold rates is such a smart touch for jewellery, people always check the price of gold before buying anyway. does the product price update automatically with the rate?