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A recent character design project 🐾✨
Created a custom mascot for a marketing company, designed to give the brand something more memorable than another logo or static visual.
The idea was to build a character with personality, attitude, and flexibility — something that could work across social content, campaigns, presentations, and future brand touchpoints.
From the initial concept to the final character direction, the focus was on creating a mascot that feels recognizable, approachable, and unmistakably ownable.
Because a great mascot isn’t just a character.
It becomes part of the brand’s personality. 👀
Another concept brought to life. Another brand given a little more character.
#MascotDesign #CharacterDesign #BrandIdentity #BrandDesign #GraphicDesign #Illustration #CreativeDesign #MarketingDesign #VisualIdentity #DesignPortfolio #Contra #Designer
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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What happens when a digital agency stops looking like every other digital agency?
For MOONIQ, the answer was a visual identity built around exploration, ambition, and limitless growth.
MOONIQ is a digital marketing agency specializing in social media, blockchain, and Web2 consulting. The challenge was to create a brand that could communicate its futuristic vision without sacrificing sophistication, trust, or strategic clarity.
The identity was developed as a complete visual system — from the logo and typography to the color palette and supporting applications — creating a distinctive presence designed to position MOONIQ as a guide for brands reaching new heights.
A bold identity for a brand built to move forward.
Featured twice on Behance — Branding & Stock.
Building a brand that deserves to be remembered? Let’s talk.
Pretty cool! Is this website live ?
What would a fashion brand look like if every design could exist only ten times?
No restocks. No second edition. That was the starting point for Arden Rumaire.
I built its identity around the details you discover up close: a tiny mouflon emblem, quiet wordmarks, and a visual world that feels like a memory. Every video was generated with AI under my creative direction.
The challenge: give a new brand a sense of heritage before it has a history.
Open the case study to see how one rule shaped the identity and films.
https://contra.com/p/b7Bovb3B-arden-rumaire-luxury-fashion-brand-identity
Such an elegant work, the level of detail is incredibly refined. I genuinely couldn’t believe the woman in the video was AI. Good job Mara 🔥
