For Sienna Rhodes, I designed the homepage around one idea: the portfolio should come first.

Photography clients usually want to know one thing before they read about your process, your packages, or even who you are: Do I connect with your work?

So instead of opening with a traditional introduction, the homepage leads directly into the portfolio and lets the imagery make the first impression. The supporting copy and details come later, once the work has already created that initial connection.

I’m curious where other designers and photographers land on this. Do you prefer a portfolio-first homepage, or do you think the photographer’s story should come first?

Portfolio first, every time for photography. Nobody hires off a process paragraph, they hire because one image stopped them scrolling. The story matters, but it lands harder after the work has already made the case. That start here slider does the pitch by itself.

Manifestation apps have an audience problem most teams don't talk about: the same interface has to work for a teenager building a vision board and a retiree tracking daily affirmations. Design for one and you alienate the other.

For Manifestie, that meant treating the visual language as functional, not decorative. The color palette and animation aren't there to look calm they're there to lower the barrier to a daily habit that most people abandon within a week. Progress tracking and feature navigation had to stay simple enough that neither age group hits friction, while the aesthetic still signals "this is a space for reflection," not a productivity tool wearing soft colors.

The harder design question wasn't the interface it was building something that feels personal to two very different life stages without splitting into two products.

Anyone else designed for an audience that spans generations in one build? Curious how you handled the tone split. Check it out.

this is sooooo dreamy, i love the collectible aspect you've incorporated!