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Taste Test
Pick a side to join
The dark side, or the Light side?
You can take a look at the full project here.
5 votes
Ends in 1d
Dark is Lit
Tbf it's hard to choose
Really hard to choose, but gotta choose one. They are both nice!
Light
Me too
Light
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Related posts
SALTY BIRD is a concept for a modern beach bar built around a bold brand identity and its own universe of characters. At the heart of the brand is a charismatic pigeon that has become a symbol of carefree relaxation and good vibes. Surrounding him is a team of supporting characters, each representing a different aspect of the bar's life and making the brand feel more vibrant, recognizable, and full of personality.
The project includes the development of the logo, brand color palette, mascots, sticker pack, environmental branding, and a cohesive visual identity system. The main idea was to create not just a beach bar, but a complete brand with its own character, humor, and memorable visual language.
🙌 You can explore more details and view the full project presentation via the link https://www.recraft.ai/project/6e54d616-a059-4f73-83cf-643e6063bc39
Salty Bird project
Hello, meet my Character name is [BOLI].
What started as a simple character sketch became an entire visual world.
For this challenge, I designed an original mascot with its own personality, custom wordmark, signature color palette, and a complete identity system that stays consistent across posters, stickers, packaging, and social media.
The goal wasn't just to create a cute character—it was to build a mascot that feels like it belongs to a real brand and can live across endless applications without losing its identity.
Created entirely in Recraft Studio using Exploration Mode, Vector, and reference workflows to keep every design on-model.
https://www.recraft.ai/project/35ea36f7-8c40-48dc-b5de-1006c4daf9c3
I'd love to hear what you think!
#Recraft #Contra #MascotDesign #BrandIdentity #CharacterDesign #GraphicDesign #CreativeChallenge
BOLI looks like if a cotton candy got feelings 😭 That pink + green eyes combo is so striking. "Simple sketch to entire visual world" is exactly what a good mascot should do 🔥
Mascot Name
"KYRRU" (pronounced Kee-roo)
Species: Kyrru
Nickname: The Carry Spirit
The word has no existing meaning, making it completely ownable as intellectual property while remaining memorable.
Character Identity
"KYRRU" is not an animal, robot, alien, or spirit. It belongs to an entirely fictional species evolved to safeguard treasured possessions. Every KYRRU instinctively organizes, protects, and accompanies its chosen owner throughout life.
Its pebble-like ceramic body symbolizes permanence. The glowing seams represent trust and connection. The floating crystals orbit around it because members of the species naturally manipulate objects through magnetic energy instead of hands.
"KYRRU" mascot is an identifier for premium lifestyle and everyday carry brand.
Project link:
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