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One of the most outstanding things about the visual identity of a brand isn't about looking pretty, but deciding who/what the brand is, what purpose you serve, and whom you are serving it to.
I just recently concluded a successful logo project for an up-and-coming agricultural firm, with the objective of standing out as bold, reliable and luxurious.
In all, we didn't just want to make things look beautiful, but to carve a visual path that would be rewarding in the long run.
I had a lot of interesting times exploring lots of different ideas for this project.
Ready to build something real?
Let's talk!
#logodesign #branddesign
The network for creativity
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A closer look at the Spektra logo I designed.
The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.
This is fire, Daniel
The logo conveys the story
Four logo concepts, one direction: calmness, warmth, mental health and professionalism.
Which one feels most aligned with the brief to you?
I think 3 or 4 work best. I really like the first one, but it moves away from the "calmness" concept
Which color direction feels right for BELVEDERE ROMA?
I’m exploring two visual directions for BELVEDERE ROMA, a luxury Roman hotel identity inspired by classical art, architecture, and contemporary Italian hospitality.
13 voted
46%
15 voted
54%
28 votes
Closed
Burgundy is closer to Rome's own palette — porphyry, cardinal, terracotta — which is exactly why so much classical-luxury hotel work already lives there. The green is the less expected read, and in my experience it holds better against brass and warm lobby light, where burgundy...