Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.
A jewelry brand shouldn't feel special only when the box is opened. For Mivessa, the goal was to build that feeling from the very first touchpoint.
The M monogram became the visual signature of the brand simple enough to remember, distinctive enough to own. Then we carried that identity into the full experience:
→ Jewelry boxes
→ Velvet pouches
→ Ribbons
→ Wrapping materials
→ Gift cards
→ Brand stationery
Deep green creates a rich, premium foundation. Gold adds warmth and elegance. And the consistent use of the identity turns separate materials into one recognizable brand experience. Because premium branding isn't only about how the jewelry looks. It's also about how the brand feels before, during, and after the purchase.
🏀 Full Design Showcase – Better View on Dribbble.
Premium Jewelry Brand Identity, Packaging & Brand Materials
Most people see the final logo, but they don’t always see everything that comes before it.
The research. The moodboards. The typography explorations. The sketches that don’t make the cut. The little details that get changed, refined, and tried again.
A lot of patience goes into finding the right direction for a brand.
Here’s Bunzo’s Burger Cafe, a little glimpse into the branding process, from the first ideas to the final identity. 🍔
For complete post follow me on Instagram : @designsby_sukaina
The part that's hardest to show isn't the volume of sketches, it's that most of the work was deciding which directions to stop pursuing. A moodboard is really a record of routes closed off, and closed-off routes don't photograph well. I've started leaving a few of the discarded...