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Designed a two-part social media campaign concept for a rugby club's Pride Month activation, including a bold announcement graphic and a detailed follow-up post outlining the club's values around inclusivity. Focused on strong typography, brand-consistent colour use, and a clear visual hierarchy to communicate the message quickly. Built in Adobe and Canva, tailored for Instagram's square format to maximise engagement and shareability.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Related posts
How important is the custom typeface?
Custom fonts are my favourite way to add personality to a brand identity, and I'm really enjoying creating handwriting typefaces at the moment. After sketching on paper and then bringing my forms into Procreate, I then go on to vectorise in Illustrator. For simpler fonts, I use Fontself to set up my fonts.
If you've not made a font before, it's one of the most enjoyable processes (and handwriting is a great place to start as you don't have to think about matching your serifs or perfecting your line weights).
What's your favourite type project at the moment?
I'm noticing more and more messy/scrawly/scratchy fonts in brands and online. Is this another example of how we're becoming more drawn to the handmade?
Such a cute font😍
A Culture of Excellence
Minale Design Strategy created a brand universe built around a strong idea: a culture of excellence. To bring this positioning to life, I came up with the idea of embodying this ambition by treating fruit and vegetable baskets as genuine works of art.
The aim was to go beyond their purely functional purpose and reveal the beauty and perfection of the products. Each composition is conceived as a unique piece, celebrating its shapes, colours and textures.
To reinforce this vision, I designed a hallmark as a symbol of quality. The imagery extends this approach, highlighting the beauty, precision and exceptional character of the product.
Together, these elements create a universe in which the product becomes an object of contemplation and desire, expressing craftsmanship and a true culture of excellence.
High-end.❤️
Promotional social media graphic created in Canva to showcase stylish, protective, and affordable smartphone cases. Designed with bold colors, clear messaging, and a strong call-to-action to attract customers and promote new arrivals.:
