Crafting Brand Identities: Focusing on Strategy and Core ValuesCrafting Brand Identities: Focusing on Strategy and Core Values
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A strong brand doesn't begin with a logo. It begins with a clear strategy.
For Domo, I created a complete brand identity concept for an industrial/construction company built around three core values.
• Strength • Safety • Reliability
Every design decision from the geometric logo mark to the color system, brand pattern, stationery, and safety work wear was made to ensure the identity performs in real-world environments, not just on a screen.
Brand identity isn't about making something look good.
It's about creating a system that works across every customer touchpoint.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started