Coast Cycles, a premium bicycle and mobility brand, was rebuilding its product catalogue in WordP...Coast Cycles, a premium bicycle and mobility brand, was rebuilding its product catalogue in WordP...
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Coast Cycles, a premium bicycle and mobility brand, was rebuilding its product catalogue in WordPress and Elementor and migrating it off BigCommerce across two regional sites. I was brought in to rebuild the catalogue accurately and keep it consistent, with as little supervision as possible.
What I worked on: ✅Product pages across the full Buzzraw Classic, Pro and X ranges, including spares, accessories, components and electricals ✅Replication of the catalogue to a second regional store using the client's copy workflow ✅Step by step assembly guides for all three bike models, rebuilt from source video and image files
How I approached it: Because I already understood the CMS and e-commerce structure, I worked straight from the brief and adapted quickly when requirements changed partway through. The part that mattered most to the client was that I treated the migration as a quality check, not just a copy job. On every batch I reviewed each page and sent back a documented list of issues rather than letting them slip through, including: ✅Broken sliders and non functioning image galleries ✅Missing images and empty product entries ✅Product name mismatches between the old and new sites I also delivered against tight, same day client deadlines without dropping that level of checking.
Result: The client received a clean, consistent catalogue they could trust, with every known issue flagged rather than buried. The relationship was reliable enough that they brought me back across several rounds of work through 2022.
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