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Postăvaru Bikepark — Brand Identity
A bold and energetic visual identity created for Postăvaru Bikepark, inspired by the raw atmosphere of downhill riding and the landscape of the Postăvaru Mountains.
The identity combines strong condensed typography, hand-painted lettering and an illustrated emblem featuring the rider, mountain peaks and pine forests. The dark green, warm cream and vivid red-orange palette reflects the contrast between nature, speed and adrenaline.
The branding system was designed to work across multiple applications, including apparel, stickers, social media visuals and promotional materials, while maintaining a distinctive and recognizable character.
My role: Brand strategy, logo design, illustration, visual identity and merchandise design.
Ride wild. Live freeride.
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Research grounding: This identity borrows the texture of real, honoured exploration traditions never any trademarked names, seals, or logos and turns them into character design language:
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