Social Media & Ads Agency: Landing Page System, Gated Lead Capture & Case Study Engine
Complete website and lead generation system for a social media content and paid ads agency serving local service businesses.
I designed and built the full multi-page site in Framer around the agency’s services, client results, case studies, and core offers, with a strong focus on converting traffic into qualified leads.
The project included custom lead capture functionality, CRM integration, Meta tracking, scheduling, CMS driven case studies, sitewide chat, and the supporting infrastructure needed to manage and grow the site over time.
The result is a polished, scalable website that supports both organic and paid acquisition while giving the agency a much stronger system for turning visitors into booked opportunities.
The new conversion flow started producing leads within its first week live.
This is a strong example of making a marketing site behave like a real acquisition system rather than a brochure. The gated lead flow, CMS case studies, and tracking stack feel thoughtfully connected to the conversion goal.
I ran a 'bake off' to see how much image quality changes across the five quality settings of OpenAI's GPT Image 2.5.
Each setting was asked to draw the same watch.
The difference only shows up when you zoom in on the dial, and the price runs from $0.09 an image at Low to $0.59 at Max, about six times more.
My recommendation is to pay for High when the product is a big close-up.
And use Low for everything else. Inside a normal Meta/Facebook Ad, Low and Max look similar.
Google Ads E-commerce Campaign — Sales & Customer Acquisition
I managed Google Ads campaigns for an e-commerce business with a focus on increasing product visibility, attracting high-intent shoppers, generating conversions, and supporting online sales growth.
The objective wasn't simply to generate more website traffic. I focused on reaching users with stronger purchase intent and continuously improving campaign performance based on conversion data.
My Role
I worked across:
Google Ads campaign strategy
E-commerce & conversion-focused campaigns
Search campaigns
Performance Max campaigns
Keyword & search-intent research
Audience targeting
Product and offer promotion
Conversion-focused ad copy
Search-term analysis
Negative keyword optimization
Bid & budget management
Conversion tracking
Remarketing strategy
Campaign performance analysis
Continuous optimization & scaling
Campaign Performance
Across the e-commerce performance evidence in my portfolio: