This receipt is so real! 😅 $2K for clicks from wrong city, job seekers, competitors - exactly what I see with shoe brands broad targeting "shoes". Your exact + phrase-negative method saves 70% waste. Love this creative!
Love this test! $1/day same creative 24h - clear difference. Boost Post = reach only past followers, no targeting. Real campaign = link clicks tracked. I always tell my shoe brand clients - boost is visibility only, no results. Great experiment!
The client gave me an idea. I gave it a brand, a design, and a Shopify store.
The client had an idea. I turned it into a product experience.
For this Shopify project, I wasn't given a finished design or a ready-made theme.
I started with the product itself.
01 — Product Design
First, I designed the product concept and created the visual direction around the brand.
02 — Figma Prototype
I then translated the idea into a complete Figma prototype — working through the layout, hierarchy, product presentation, navigation, and overall shopping experience.
03 — Shopify Development
Once the design was ready, I turned the prototype into a custom Shopify theme, bringing the experience to life as a functional ecommerce store.
The goal wasn't to simply make a Shopify website.
It was to make the product feel like a real brand.
From the product packaging and visual identity to the storefront, typography, spacing, navigation and product storytelling — everything was designed to work together.
Idea → Design → Prototype → Development → Live Store.
That's the part of building I enjoy most:
taking something that exists only as an idea and turning it into something people can actually use.