Create Elegant Brand Identities with Expert Visual Concepts

Create Elegant Brand Identities with Expert Visual ConceptsCreate Elegant Brand Identities with Expert Visual Concepts

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Philip Gerrits

• 2h

Here is a quick brand guidelines concept I put together for a fictional beauty brand, "Velure Beauty". My goal was to create a cohesive visual identity that feels elegant, soft, and premium.

The guidelines include:

Logo & Typography: Pairing clean lines with Cormorant Garamond and Montserrat.

Color Palette: A soft mix of Dusty Rose, Warm Blush, Champagne Gold, and Deep Mauve.

Brand Elements: Developing a floral pattern and a minimal, dewy imagery style.

This project was a great way for me to practice layout formatting and building a consistent brand voice across different assets.

Graphic Design Claude ChatGPT brandguidelines MagicPath AI Agent Designer graphicsdesigner AI VIsual Designer

Chantal Jemmott

pro

• May 11

A Dubai-based wellness project built around the idea that wellness goes beyond relaxation, it’s about transformation through the senses.

Using lines, circles, and textures, we translated an entire sensory world into a visual identity.

Still one of my favorite worlds I’ve had the chance to build.

Curious, what’s one brand element that made you feel something beyond just liking how it looked?

Brand Design Graphic Design Google Gemini Adobe Photoshop Adobe InDesign branddesigner logomark Creative Strategist wellness

Maia Anderson

pro

• May 11

this is GORGEOUSSSS woww! 🔥

Milagros Mergoni

pro

• May 11

I'm redesigning my own site using the same process I run for my clients. Right now: working on the homepage.

Two directions for the hero 👇

Claude Webflow Figma

113 voted

65%

61 voted

35%

174 votes

Closed

Abdulazeez Ishaq

pro

• May 12

dark one, has more contrast

MN LOKESH

• May 12

MAVRA — Luxury Fragrance Brand Direction MAVRA is a luxury men's fragrance built on a single truth — power does not announce itself. This project covers complete brand direction: visual world architecture, color language, typography system, and full campaign imagery. Every cinematic frame began as a hand-sketched composition — element placement, atmosphere, light direction — before being realized through AI image generation. The sketch-to-output gap is the methodology. The direction is the product. Color world: Void, Dominion Gold, Shadow Architecture, Bone Light. Typography: Cormorant Garamond meets Montserrat Light. A world built in restraint and rendered in darkness.

M N LOKESHWAR REDDY, Creative Director.