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Customer Journey Review: Finding Gaps in the Customer Experience
Project type: Independent speculative project
A business can have a great product and still lose potential customers through a disconnected customer experience.
For this sample, I explored five important touchpoints:
Discovery: Can potential customers understand what the business offers?
First impression: Does the website or social presence build confidence?
Consideration: Can customers easily find the information they need?
Purchase: Is the buying process straightforward?
After sales: Does communication continue after checkout?
Key takeaway
Every interaction contributes to how customers perceive a business. Improving the experience requires looking beyond the product itself.
This is an independent portfolio concept, not commissioned client work.
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A clean, modern digital experience built around bold visuals, clear structure, and a strong brand personality.
Designed and developed to feel smooth, engaging, and consistent across desktop and mobile.
Need help with design or development? DM me - always open to new projects!
Your Homepage Might Be Costing You Customers
Imagine someone visits your website for the first time.
They land on your homepage, look around for a few seconds, and still can't answer three simple questions:
What does this business offer?
Is this the right service for me?
What should I do next?
So they leave.
The problem might not be your products, your prices, or even your marketing. Your homepage may simply not be communicating clearly enough.
A good homepage should make it easy for visitors to understand your business, see why they should trust you, and take the next step.
When I design websites with Framer, I focus on making that first experience clear, engaging, and easy to navigate.
Because your homepage shouldn't make potential customers work to understand your business.
It should make them want to know more.
Does your homepage clearly tell visitors what your business does within the first few seconds?
#Framer #WebDesign #WebsiteDesign #SmallBusiness #UXDesign #WebDesigner
Good reminder to keep the homepage clear.
A migration is not complete when the pages have moved. It is complete when the customer journey still makes sense.
For DVA, the work brought a Wix website, two lead funnels, a client portal, and segmented nurture automations into a clearer Kajabi experience.
Five checks I use before launch:
Map every public page and redirect.
Rebuild forms, tags, and follow-up paths.
Test offers and product access with a real user journey.
Check mobile pages and portal navigation.
Document what the client will manage after handoff.
#Kajabi #PlatformMigration #CourseCreator
two funnels, a portal, and nurture in one move. thats a lot of moving parts