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Do you notice structure first, or visuals?
I tend to notice when things don’t quite make sense and I like things to look good - websites are usually where both fall apart.
This project was a full brand, website and social build for Vybz Football, designed from scratch to feel clear, structured, and easy to move through (as it should be).
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I started with the engraving. Not as a decoration, not as a retro nod, as the structural logic of the whole system. 19th-century cross-hatching has a quality that nothing digital can replicate: density, obsession, the feeling that every line was placed with intention. It maps perfectly to what deep research actually is. Thousands of micro-decisions, layered until something becomes true.
This is one of the coolest brand identity I've seen! I love the reasoning behind the illustration style!
Recently I’ve started prototyping my designs in Figma more than I have in the past.
I tended to avoid prototyping in the past due to it being time consuming and honestly most of the projects I was working on were simple enough to not require this amount of detail.
But as the projects I work on have become more complex I’ve found that this extra attention to detail really helps align with stakeholders and sell them on a design before starting development.
With a prototyped design clients are able to interact and see how the website will function, not just how it will look. This helps reduce uncertainty in the final deliverable and ultimately helps speed up Webflow development.
In the past describing all the hover interactions and click interactions for something even as simple as the slider below would require both time for me to explain and some imagination on the client’s part.
While imagination is great, it’s not the best way to align on fine details.
Anyways, long story short, new policy is show don’t tell.
Great interactions! Reminds me Framer sites (ahah sorry had to do it as a Framer dev :))
Spent 10 mins with the Framer Logo Shader and wow!
Tinker with this, remix link in the replies 👇
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