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Catching the viewer’s attention within the first 3 seconds is vital. Lately, I’ve been obsessed with designing interactive ‘Hero’ sections that hook the viewer from the very first scroll.
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MIDDAY | Campaign & Art Direction
MIDDAY was positioned as a habit brand rather than a special-occasion destination.
The campaign language is direct, playful and grounded in the reality of a busy day. Good food, made properly, without turning lunch into a whole performance.
Not the place you save for someday. The place you return to every Tuesday.
Soon a deeper take and look in this personal project.
MIDDAY may not be a real sandwich bar yet, but the concept is ready to leave the mockups whenever someone wants to open the doors.
Lunch. Handled.
Amazing work
Which hero image works best for the Lumière skincare landing page? ✨
3 voted
16%
16 voted
84%
19 votes
Closed
2nd is quite attractive
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