How can branding make people feel part of a community?

When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.

One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.

These elements turned the identity into something people could interact with, share and make their own.

It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.

Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet. Let me match the vibe using my delicious swatches 😊

This is my biggest client success story of my carreer. It's hard to capture 3+ years of work into a single use case page. Though I gave it a try (it's never perfect 😉) Read the use case here and let me know what you think of the work. Thanks!🤙🏻

Distilling three years of multidisciplinary work into one use case page is the real craft here, Tim. Long-term client relationships are the best portfolio proof there is. Congrats on the DeFi brand journey.