I experimented with this stacked wordmark for my personal branding and used it briefly in a few p...I experimented with this stacked wordmark for my personal branding and used it briefly in a few p...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
I experimented with this stacked wordmark for my personal branding and used it briefly in a few places before ultimately going in a different direction. The typeface stuck around, though, and is still part of the identity today.
Maybe I’ll find another use for the wordmark somewhere down the road. Who knows.
The mark is built from two curved forms stacked into an F, with a small dot anchoring the base — a shape that reads fast even at a glance. The wordmark sits bold and condensed next to it, so the two feel like one unit rather than a symbol plus text.
The brand leans on one loud color, so the logo had to work without relying on it — clean in black, clean in lime, no in-between needed. Simple curves, but enough weight to carry a page on their own.