Graphic Designer & Brand Owner – Dimsum Asa

From: February 2025

Dimsum Asa Kuranji is a local food brand established in 2025. Facing low brand awareness in a highly competitive culinary market, I assumed the dual role of Creative Designer and Brand Owner to establish a distinct presence. I led the complete brand development from the ground up, crafting a strong and modern brand identity package, which included a new logo, color palette, typography guide, packaging design, and a consistent social media visual system.

I designed high-quality Instagram content templates, product highlights, and a diverse range of promotional materials. The content strategy was focused on warm visual storytelling, clean design, and a friendly brand personality to boost engagement and customer trust. My work bridged the gap between creative design and strategic brand ownership, ensuring every visual element aligned with our overarching business goals.

This project successfully increased brand engagement by more than 30%, gained improved visual consistency across all online channels, and introduced higher visibility that resulted in 3,000+ products sold. The comprehensive branding effort directly supported the client’s online and offline sales growth, establishing Dimsum Asa as a professional and memorable culinary brand.