The concept that didnt make it through the selection process but majority of the brand language, imagery and the visual identity system were adopted and harmonized with the selected one to create one unity and expand the entire design system.

The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste. This is paired with a confident, taste-led wordmark blending script and serif typography to spark intrigue and character.

The overall identity is editorial, bold, and creative-first slightly irreverent yet refined. It is opinionated rather than instructional, community-driven and culture-forward, designed to feel like a living platform rather than a one-off campaign. 

The visual system combines pitch-black foundations with shades of grey, accented by subtle color tints, glowy gradients, grainy 3D elements, visual distortions, and futuristic AI-generated imagery, creating a rich, expressive language for rooms filled with artists, technologists, and builders. You can see full project here You can see the final selected direction. Thanks for the feedback in advance, much appreciate your support.

wow, the visual identity is absolutely flawless. this work is fire! 🔥

Hi everyone! 👋

I'm Maria, a graphic designer from Ukraine and a Master's graduate in Marketing.

For the past 3+ years, I've been helping brands bring their ideas to life through thoughtful visual design. I specialize in branding, logo design, packaging, and visual identities, with a particular love for creating clean, modern, and memorable brand experiences.

My background in marketing allows me to look beyond aesthetics and think about how design can support a brand's positioning, communication, and growth. I enjoy combining strategy and creativity to create visuals that not only look good but also make sense for the business behind them.

Over the years, I've had the opportunity to work with clients from different industries and countries, collaborating on everything from startup brands to premium product packaging.

I'm joining Contra to connect with inspiring people, build meaningful collaborations, and continue growing as a designer. Happy to be here and excited for everything that's ahead. ✨

Дуже круті роботи🔥