Gen Z girlies can't stop talking about transforming their skin by healing their gut health ✨ Good Bacteria has made their product CLEAR & EASY to use (so important) If I were the direct response copywriter targeting Gen Z on social or email, here are 2 themes I'd focus on: 1. Intertwine the brand with healing through community building Gen Z wants proof they’re not alone. I would focus on describing real people's journeys. Progress, setbacks, routines, wins. 2. Focus on the visuals of 'poor' gut health It's not a coincidence that most high-performing gut health videos are centered around bad skin, bloating, and low energy. Show the opposite: glowing skin, flatter stomach, glow, & confidence that comes with it.