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SEO & Marketing Clarity Audit for Small Organization
Example of my SEO and marketing clarity work focused on small businesses, clinics, and nonprofits.
This project shows how I help organizations understand:
• Why they aren’t getting found in search
• Where messaging and website friction exists
• What to fix first for real-world impact
This audit approach is designed to turn complex marketing problems into clear next steps.
Search Engine OptimizationMarketing AnalyticsDigital Marketing Google AnalyticsGoogle Search ConsoleScreaming Frog SEO Spider
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I design some of the cleanest landing pages.
This is for an healthtech company.
Great Job, Daniel
Google Ads Search Campaign — UK | 700+ Call Conversions in One Month
I managed a Google Ads Search campaign for a UK-based business with a clear objective: turn high-intent Google searches into direct customer calls.
Rather than focusing only on traffic, the campaign was structured around search intent and call conversions, targeting people actively looking for the relevant service.
My Role
I worked on the campaign across:
Google Search campaign strategy
Keyword research & high-intent keyword targeting
UK geographic targeting
Campaign & ad-group structure
Search-focused ad copy
Search term analysis
Negative keyword optimization
Bid & budget optimization
Call conversion tracking
Ongoing performance monitoring
Campaign optimization based on conversion data
Result
📞 706 call conversions generated in a single month
The key objective wasn't simply to increase impressions or clicks. It was to connect the business with potential customers who were actively searching for its services and were ready to take the next step by calling.
This project strengthened my experience in using Google Search Ads for high-intent lead generation, particularly for businesses where phone enquiries are an important part of the sales process.
Campaign screenshots and performance evidence are available on request.
Expertise: Google Ads • Search Ads • PPC • Call Generation • Lead Generation • Keyword Research • Conversion Tracking • Performance Marketing • Campaign Optimization
Lead GenerationGoogle AnalyticsGoogle Tag ManagerGoogle Ads Specialist Performance MarketingGoogle Ads
If you're a freelancer or independent, you're running a one-person business.
You need a marketing strategy too.
Your time is split between doing the work and finding the next client. Posting more won't always solve the problem. Sometimes your offer needs to be clearer, your work needs stronger proof, or it needs to be easier for someone to enquire.
i made a free 34-minute guide to help you work out what deserves your next ten marketing hours.
It covers your offer, content, ads and the route to an enquiry, with a decision tree to help you choose what to fix first.
Here's the trailer. Watch the full guide on YouTube:
https://youtu.be/xM7G509bsrk
Thanks for this. A guideline always helps a new contra user like me.